16 years the “J Awards” have been running, and for the genre that used to instill a cringe factor for non hip hop fans listening to “the jays”, Australian Hip Hop has made it’s mark in 2020. Indigenous artists Tasman Keith, Gumbaynggirr man representing Bowraville, and JK-47, Gudjinburra man of the Bundjalung nation, from Tweed Heads South in coastal NSW, took out two of the five awards, for the “triple j and Rage Australian Music Video of the Year” and “Unearthed Artist of the Year” respectively.
Bringing a level of depth and perspective that’s been drowned out by mass of white privilege for too long, the Black Lives Matter movement and 2020 put the issues of racial inequality in the spotlight. With all eyes open, it didn’t take long to recognize not just the importance of the messages and stories being told, but simply put, the raw skills and talent that have too long gone unacknowledged by fans and industry.
We look forward to all that comes from these two artists and seeing Hip Hop in all it’s breadth being recognized and rewarded.